Messages must be conveyed in an understandable, and credible manner. The landscape (traditional and social media) influences the expectations of the recipients and thus demands even more from the presenter.

Keeping all this in mind, reacting appropriately and speaking convincingly and eloquently at the same time will challenge you as a speaker. You will most probably succeed, if you are able to focus on the moment and use all your resources. Appropriate coaching and training (i.e. learning techniques that enable you to put yourself in exactly this resourceful state and leverage your personal strengths) will make a lasting difference.

Furthermore, in the course of coaching you will manage to free yourself from the bubble you are inevitably in due to your position and your everyday professional life, as well as to reflect on your mindset so that you can also really take the perspective of your audience and reach them.